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(NEW YORK) Louis Vuitton's ongoing creative collaborations with impresarios from the worlds of art and music show no sign of stopping. Fashion Week Daily has learned that the French fashion house will unveil Blason, its new collection of fine jewelry designed in collaboration with Pharrell Williams and Camille Miceli (the Vuitton creative consultant who now designs jewelry for the brand and handles Marc Jacobs's personal public relations) during the upcoming Paris couture shows.
Blason originates from French Heraldry and is the symbol of a dynasty, synonymous with a coat of arms, and for centuries has conveyed aristocratic heritage from one generation to another. Williams, a longtime collector of Louis Vuitton luggage who, along with friend and A Bathing Ape founder Nigo designed and launched the house's first sunglass collection in April 2005, has emblazoned the history of Louis Vuitton with this special collection of edgy, avant-garde pieces inspired by the music universe and featuring combinations that include, but are not limited to, white gold with diamonds and yellow gold with diamonds.
Specific details on the collection have yet to be released, but Louis Vuitton is expected to unveil four separate and distinctly themed lines under Blason that will launch this spring at its flagship stores worldwide. The pieces range in price from 1,400 to 420,000 Euros, or approximately $2,070 to $621,000.
Louis Vuitton will officially unveil the Blason collection to press on January 21. A party hosted by Williams and Miceli celebrating the pieces will take place that evening at a private mansion on Avenue Foch.
